If you are interested in starting a business and choosing food as a business you want to be in, you are in the right choice. The culinary business seems to be endless, especially with various innovations from previously existing foods and new types of food.
In this digital era, these innovative foods are quickly spreading among the wider community thanks to social media technology and the development of increasingly sophisticated smartphones and other gadgets. Are you good at cooking or good at seeing opportunities? Here’s an easy way to start an online food business that you need to know.
1. Looking for Business Ideas
When you are going to open a culinary business, of course there is a desire in you about what food you want to sell. If you are still confused about the choice of the type of food, don’t hesitate to look for it on the internet such as what foods are popular or what people need today.
Close people such as family, friends, and neighbors you can also ask for their opinion about this. Of course, not only did you get a business idea, you also indirectly promoted yourself by starting a business
2. Create a Food Business Different from Others
To be different is certainly difficult. If you intend to open a business with a menu that is currently trending, you will have so many competitors, namely people who have the same business as you. So don’t let the taste, shape, or quality of the food you sell be standard or the same as others. For example, during the Covid-19 pandemic, people began to adopt a healthy lifestyle by eating fruits and vegetables every day.
From there they began to need fruit salad and vegetable salad that was ready to eat without having to make it themselves. You can see there is a business opportunity there, but apparently there are many people who think so and open a salad food business at the same time. To make it different, try to give customers a little more servings but standard prices, also safe packaging, and fast and good service. That way your food business is certainly superior to others.
3. Set Budget and Target
After finding a food business idea along with the specifications for its advantages, managing the initial capital is the most important part. Of course, to start any business and the specifications of the service excellence you want to do comes down to the budget. Make sure the business you start and will run is in accordance with the budget you have.
Avoid borrowing funds from banks with high interest rates to start a business. Worried that every profit you get from selling will actually be used up to pay off bank debt and interest. Collecting your own money by saving before opening a food business is certainly safer to do.
4. Choosing a Business Location
Actually for this one way is optional depending on what kind of food business you want to run. If you only sell salads or foods that don’t need a lot of stuff, of course you don’t need to rent a place of business. Simply at home by pasting the words “Providing Fruit Salad” or “Selling Fruit Salad” accompanied by promotions on social media. Attractive and appetizing photos of food products accompanied by clear descriptions are an effective way to increase sales.
However, if your food business is mid-level such as fried chicken, geprek chicken, meatballs, or other foods that need a special place, you can rent a place. If your house has a lively and supportive environment for selling, you can of course open a place to sell in front of your house. Determine and make sure your business location is right with various considerations.
5. Use Social Media for Promotion
Social media has long soared and has become a major source of information for the public, especially on trends. Promoting the culinary business on social media is certainly the right and promising choice. Everyone needs to eat and for those who are foodies, trying new types of food is their target. You can use this to expand the food business market.
First determine the target people from what age range to how much up to the culture and taste of the tongue of the community that is your target. That way it will be easier to find and be found by your own target market. Use social media ranging from Instagram, Facebook, or WhatsApp to promote your business.
6. Have Main Material Supplier
In making food, especially for business, you must have a person or place that is used as a supplier of the main ingredients. He is the one who is willing to provide and deliver the groceries you will need during your business. Establish a good ridge with him, so that the process of cooperation in buying and selling food ingredients goes smoothly.
7. Determine the Name of the Product
You may be wondering, if your food already has its own name such as salad or fried chicken, why should it be renamed. Yes, the fact is that if you give a unique or additional name behind it, of course your food business will be easily recognizable from the many similar foods on the market. For example, Chicken Geprek Bensu and Chicken Geprek Champion. People will be aware that the two products with the same main ingredient are owned by different people.
Of course the two food businesses have different tastes with their own uniqueness and advantages. Customers will also usually be able to remember the taste of one food product with another just by looking at the name. So make sure you don’t name your food business the same as someone else’s.
8. Hiring Employees If Necessary
If you’re planning to expand your food business, there’s nothing wrong with hiring a few people to help you produce food. Not only from recruiting, choosing people who do have cooking skills or are familiar with the food industry will certainly be much better.
However, it is possible if you can easily invite family members or relatives to be taught and recruited to become employees. The working relationship that is established may become more comfortable and easier because of it, depending on each person.
Those are the tips for starting an online food business that you can apply. From looking for ideas to recruiting employees, what stages have you taken at this time? Get your brilliant business idea out there and start making it happen now.